Category: Advertising
FTC Addresses Nativ(ity) Advertising Just in Time For Xmas
On Tuesday, the FTC issued an Enforcement Policy Statement on Deceptively Formatted Advertisements -- a/k/a "native advertising", along with guidelines for businesses . Simply put, native advertising is generally advertising that takes the form and style of the platform in which it appears in order to promote a product...
The Super (oops) “Big Game” Sweepstakes Are Starting – Watch What You Say
"Game Time Gold", "Ultimate Football Experience", The "Big Game" Sweepstakes, the "Special Teams" Sweepstakes, and the "Big Game Giveaway" are just a few of the sweepstakes offered this football season to win a trip to Super Bowl 50, as well as the latest installment of the exercise in &ndash...
What You Need to Know About Sweepstakes and Contests
Sweepstakes A sweepstakes is a chance promotion where the winners are selected randomly, such as random drawings, giveaways, and instant win games. There must be no purchase necessary to enter a sweepstakes. Entries with a purchase are permitted, but there must also be a free alternative method of entry...
What You Need to Know About Commercial Co-Ventures
Commercial co-ventures are a form of cause-related marketing that have proliferated in recent years. Commercial co-ventures between a company and a charity not only help charitable causes, but also tend to increase a company's bottom line. Indeed, market studies have shown that most people will opt to purchase a...
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